New UK plant-based food and drink brand Qwrkee has launched an exciting range of products including Vegan Jerky, Puffs and Pea M’lk. Qwrkee is on a mission to provide plant-based, tasty and nutritious snacks. hey believe in doing things a little differently, so all products in the range offer significant nutritional benefits and have a Qwrkee twist..
Part of the range are Qwrkee's Puffs, the world’s first probiotic snack with over 1 billion live bio-cultures. These gluten free puffs come in a variety of flavors including beetroot, vegan cheese, cauliflower and sweet chilli. Qwrkee Jerky is a delicious soy protein snack with a texture to match meat. Available in smoked maple bacon, smoked black pepper, sweet and spicy BBQ and sriracha hot chilli, there will be something to delight your taste buds!
To create the pack designs for this innovative new range, Qwrkee sought the help of London based studio, Slice Design. Slice was tasked with bringing the pack design to life, creating a robust architecture that can span a wide range of products and developing exciting branding that jumps off the shelf and spreads the Qwrkee message.
Miguel Uribe, UK grocery buyer at Whole Foods Market, said: “We are always on the lookout for new and unique products for our customers, and Qwrkee is certainly delivers."
Alan Gilbody, founder and director at Slice Design Limited helped to explain some of the design features on pack. “Key for us was to create strong brand equity that becomes a beacon a shelf and shakes up the snacking market with universal appeal. The pack design balances great taste as well as the multitude of nutritional benefits which are highlighted by eye catching iconography”