For decades, Polish company Jantex has delivered quality mushroom products for both national sales and exports. To challenge European producers of similar products, Jantex recently decided to go for differentiation and under the slogan “Be the first and the better” to develop a new convenience food concept: a unique combination of selected mushrooms combined with the nutritional values of rice and buckwheat – to be presented in an outstanding packaging solution, that would meet the growing market requirements for recyclability.
To enable the products to stand out at point of sale, Jantex looked for an extraordinary packaging: a bag with a stunning design, of a construction that makes it stand prominently on the supermarket shelf and present the product the best possible way. Barrier properties were required to protect the delicate aroma of the mushrooms. Finally, the bag had to function as a container in the household, also once half emptied. All requirements were met by the SchurStar Stand-up Bag – produced of a CPP film substrate and decorated with a charming design emphasizing the product itself.
The product range is naturally gluten-free and suitable for vegans and vegetarians. To match the healthy profile a fully recyclable material was the obvious choice, and the bags were thus produced of a CPP film. Although the glossy and stiff appearance is achieved through the material, it is a single-substrate which does not require separation and can be recovered via a recycling system. In addition, the film offers excellent printability and high mechanical strength in the packing process.
The SchurStar concept consists of the SchurStar packaging machine that ensures a flexible and effortless packing process. With the recent product range extension, Jantex can fully exploit the advantages of the SchurStar Concept. As an example, changeover between bag size, bag construction and product variety requires only a few minutes.