The Flexible Packaging Association (FPA) has created a new infographic that illustrates why brand owners need to more effectively communicate the environmental benefits of flexible packaging to consumers.
The infographic helps to summarize the recent FPA sustainability report, Perspectives on the Meaning of Sustainability in Flexible Packaging. The report explores how flexible packaging lends itself to brand owners’ ability to establish a reputation for environmental stewardship. FPA conducted a 2018 Sustainability Study to better understand perspectives on sustainability and packaging among both consumers and brand owners. The study integrates insights from brand owners surveyed online in June 2018 by Packaging World and insights from an online survey of U.S. consumers conducted by The Harris Poll in July 2018. Both surveys were conducted on behalf of FPA.