The keynote presentation at the 2019 Global Pouch Forum by Ken McGuire of Procter & Gamble and and Cedric D'souza of Innventure drew rave reviews from attendees for the insights it provided into how AeroFlexx, a revolutionary stand-up pouch, was developed and brought to market.
For those who'd like to see or revisit the presentation online, you can register at 2019 Global Pouch Forum Live Broadcasts.
Traditional rigid packaging – bottles – have been the standard for liquid consumer products for generations. Drawbacks of converting to flexible materials – pouches – include poor, messy dispensing, cheap appearance, and expensive converting. The AeroFlexx package, developed by Procter & Gamble and available for license from Innventure, removes the drawbacks and creates a liquid dispensing pack with benefits surpassing even traditional bottles. Additionally, the pack is suitable for E-commerce without additional preparation. This presentation will cover the generalities of the package development and the method by which it works. It also covered the status and time lines for commercialization in the industry across the different categories in liquid packaging.