Kraft Pouch Disguises Salad Dressing for Kids
Parents lie to their kids. It is their secret weapon in parenting, especially when it comes to food. In fact, 63 percent of U.S. parents admit to telling instrumental lies to get their kids to clean up their plates.
“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” says Sergio Eleuterio head of marketing for Kraft.
“According to a recent study, Ranch dressing is the most popular dressing in the U.S., according to a New York Times article, and kids will eat anything with frosting. It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. Just add Kraft Salad “Frosting.”
The salad frosting comes in a frosting-like 8-oz. tube with colorful confetti adorning the front.