Italian designers Simone Caronni, Pietro Gaeli, and Paolo Stefano Gentile have put their heads together to create an all-new food packaging design that’s… well… so meta! After learning about how much peel waste was created in the process of making fries, the team explored different ways to reuse the discarded matter.

After softening and naturally drying potato peels (which are made up of starches and fibers) the organic material can bond and harden into the desired cone shape. The resulting material is made entirely of production waste and 100 percent biodegradable. After being used, the peel packaging can be reintroduced to the biological cycle to become animal food or fertilizer for crops – including potatoes!

"Traditional street food packaging has a very short time of use, immediately becoming hard to recycle. Peel Saver is a sustainable remedy whose aim is to replace plasticized paper packaging," said Caronni. "Fries are thus served inside the same peel that originally contained and protected the potato, returning to the natural state in which it was."