Scanbuy Inc., a provider of SmartLabel QR code package activation, announced the expansion of its SmartLabel platform which adds product and menu pages to its existing on-pack solution set. The platform aims to address the demands of SmartLabel participants in order to deliver a comprehensive connection that extends from page and menu creation, data management, package activation and consumer engagement through to detailed analytics reporting. The menu page offering is reportedly the first to enable manufacturers and retailers to engage consumers with broader company messages by connecting on-package activation with the newly approved SmartLabel Intermediate Menu.

Scanbuy says its platform was developed with a focus on the challenges facing current SmartLabel members and new companies interested in delivering on their consumer transparency promises and regulatory mandates.