Werner Gourmet Meat Snacks Inc. (Werner Jerky & Snacks), a jerky and snack manufacturer based in Tillamook, OR, announced a new look for its complete snack line. The Werner Snacks products include gummy candy, in house roasted nuts and seeds, proprietary trail and snack mixes and other sweet and salty snacks. The company says the new look will bring the Werner Snacks Line under the umbrella of the new Werner branding, which was first launched in May 2019 and includes the brand's full line of meat snacks.
"Since the announcement of the re-branding of our meat snacks, we have received really strong, positive feedback and reviews from across the industry," says Werner Jerky & Snacks director of marketing, Lauren Kottre. "In the last year and a half, many of our customers have asked us when we would be re-branding our snack line; this kind of interest in our new look is really encouraging."
Werner Jerky & Snacks received honorable mention in the Designalytics Effectiveness Awards, in partnership with Dieline Awards 2020. This award was granted after data-driven analysis and quantitative consumer testing to show how package design is instrumental in driving brand growth. The research team found that 71% of consumers prefer the new Werner Jerky & Snacks packaging to the old and can find the new design with 98% accuracy in 4.2 seconds, as opposed to 82% accuracy in 14.8 seconds with the old package.
Emulating the look of the Werner meat snacks, the new snack line packaging features a bright teal background, accented by pops of vibrant colors in a familiar badge shape — which was the centerplate on the old packaging.
For more information visit www.wernerjerky.com.