After an epic search spanning years and continents, advertising executive, granola connoisseur, and Instagram influencer Tom Bannister is finally unveiling the crunchy results of his quest with the official launch of Tom's Perfect 10. The first flavor—Ginger Zing—will be available for purchase on Instagram Checkout and Shopify—with new flavors to follow every quarter.
Tom began his granola journey as a dilettante, casually grading granolas in frequent "TOMtalks" on his wife Eva Chen's Instagram (@evachen212). Unable to find his perfect granola, he began concocting his own, with the help and occasional messy misadventures of his two young children. When the pandemic struck and Tom found himself confined to a New York City apartment, Tom launched a subscription-based flavor-of-the-month granola club which instantly had a waitlist of ten-thousand-plus, earning it the moniker of the "Birkin of Granolas."
With each monthly granola, Tom invites his community to give feedback via a scorecard—sharing their "grainular" analysis of his oat-y delights with the world. After analyzing thousands of reviews, Tom's Perfect 10 brand is launching widely with the first of the best-reviewed flavors—Ginger Zing. "Granola is so much more than just a breakfast choice—it's an afternoon snack or a midnight treat," says Tom. "Like human nature, it can be both sweet and salty. Healthy or decadent. There are no rules, no roadblocks, and no limits to what's possible. I believe there's a perfect granola waiting out there for everybody."
Tom's Perfect 10 Ginger Zing is available on Instagram in the USA with Canada.