Revolution, a sustainable loop plastic solutions company, united its community of brands under the Revolution name and launched an updated brand identity. This change reportedly reflects the growth Revolution has experienced in recent years through both acquisition and organic investment.
Revolution’s business utilizes a circular approach to plastic film that leverages its vertically integrated capabilities to recover, recycle and manufacture products, all within its Revolution facilities. This holistic approach results in products containing up to 100% percent recycled content, while diverting hundreds of millions of pounds of waste from landfills each year.
In recent years, Revolution has expanded, applying its circular approach to an ever-growing portfolio of brands and products that include agricultural film, trash can liners, consumer carryout bags, construction sheeting and most recently stretch film. With the transition to a single identity, Revolution will no longer operate under its previous portfolio of brands and instead will align under strategic Revolution business divisions designed to streamline operations and better serve its customers, target end markets and their communities. These divisions include Sustainable Agriculture, Sustainable Commercial, Sustainable Consumer, Sustainable Stretch Solutions and Sustainable Materials.
“These are exciting times for Revolution. Our company’s continued rapid growth has necessitated this transition to a single, consistent, and collaborative brand,” says Sean Whiteley, Revolution’s CEO. “Unifying our business entities under one identity will enable us to more effectively convey a unified message in championing solutions that empower everyone to contribute to a more sustainable future. In doing that, we not only help the environment, but also help our partners meet their environmental, social and governance goals, build on our industry leadership and create more sustainable growth.”
Revolution has worked collaboratively with organizations such as the U.S. Plastics Pact and the Association of Plastic Recyclers to support and develop effective, sustainable solutions for plastic film packaging and recycling. The company recently received a groundbreaking Letter of No Objection (LNO) from the U.S. Food and Drug Administration (FDA) for their recycling process to produce post-consumer recycled, linear low-density polyethylene (PCR-LLDPE) material suitable for food-contact applications. This marks a step forward in filling the gap in the market for high quality PCR resins.
As part of the refreshed branding, Revolution unveiled a new corporate website as well as a new brand tagline: “redefine possible”. This new positioning reflects the company’s commitment to redefining what is possible for sustainable plastic solutions that help all sizes of companies contribute to a more sustainable future.