new branding provides a more contemporary look for the brand, while continuing to honor a 100-plus year heritage of delivering "true Southern taste" loved by generations of loyal consumers. The new look will incorporate the redesigned logo and visual identity across print and digital collateral, including their website (coming soon) and packaging, which will appear on grocery store shelves this spring. The new packaging highlights key product attributes and enables consumers to identify product information, cooking instructions, and nutritional information more easily.
"For more than 100 years our team inhas been committed to providing great food at a good value. In a rapidly changing world, our values of hospitality, quality, and family, don't change, which is why we continue to resonate with a growing number loyal customers, who consider our brand an important family tradition," confirms CEO