Digiphy, a contextual marketing, commerce and traceability platform, is raising $1.5 million from venture firms, including Gaingels, M13, Builders and Backers, EYRIR, and Sify Ventures. With this new funding, Digiphy is publicly launching its new platform to help brands go beyond the label and connect directly with their customers as it turns the product packages into interactive digital storytelling displays triggered by QR codes.
"We help brands meet customers where they are by delivering relevant, meaningful content when it matters most. Our platform empowers brands to extend their product packaging into the digital realm to cultivate customer loyalty, foster trust and increase sales," says Sarah Wagman Ellenbogen, chief executive officer and co-founder of Digiphy.
Honored by Fast Company as a part of 2022 World Changing Ideas, Digiphy's founders built the platform to help brands meet customers' growing demand to learn more about the products. The self-service and no-code platform is designed to enable brands to unlock product traceability by bringing together experience and knowledge from YouTube, Google, CAA, The Walt Disney Company, Niceland Seafood and the Audience.
The company says that its platform's ability to deliver timely and useful information, from a brand's story to its provenance, to coupon codes, promotions, recipes, instruction manuals, traceability information and more, is attracting leading customers across food and beverage, restaurants, cannabis, fashion, beauty and retail.