One silver lining from the 2020 pandemic was how resilient businesses and workers became and how new forms of technology were adopted to keep operations running. For example, online conference calls allowed for business continuity, and now companies have adopted these hybrid approaches to business, including brands and printers.

One company with its eyes on business agility and speed-to-market for its customers is Belgium-based Hybrid Software. The company just recently acquired the assets related to iC3D from Creative Edge Software, LLC. The iC3D software suite allows brand owners and consumer packaged goods (CPG) companies to create photorealistic, 3D virtual mock-ups for cartons, labels, flexible packaging, bottles, shrink sleeves, in-store visualization and e-commerce applications. The software also features modeling templates for digital packaging design and prototyping; as well as an online viewing platform that allows for designers, brands and printer providers to collaborate in real-time.