ICEMULE Coolers, makers of the most portable, premium backpack coolers, created the world's first-ever transparent, air-insulated cooler, the ICEMULE Clear™. The ICEMULE Clear was designed for sporting event venues, concert arenas and amphitheaters, and other locations which require clear bags for entry.

"Our wide array of colors is part of what sets ICEMULE Coolers apart," says James Collie, founder and CEO of ICEMULE Coolers. "So when we noticed the 'clear' trend making a comeback and the constant need to have a clear bag for entry into all types of venues, we saw a unique opportunity for ICEMULE to create this innovative, first-of-its-kind cooler. ICEMULE Clear is the bag that not only matches every style but also every occasion."

The ICEMULE Clear is made possible thanks to the patented IM AirValveÒ technology, to allow for the cooler to be insulated by air instead of foam. Air's ability to insulate from heat is about 25% as efficient as foam insulation, meaning the ICEMULE Clear retains ice for 25% as long as its ICEMULE counterparts like the Classic or Pro. After extensive testing, ICEMULE guarantees contents will stay cold for five to seven hours in the ICEMULE Clear when used properly.

The ICEMULE Clear is available in 9L and 15L, retailing for $79.95 and $99.95, respectively.

Just like other ICEMULE Coolers, ICEMULE Clear features a roll-top closure system to create an air-tight seal while on the go, which is crucial for ice retention and keeping heat out.

ICEMULE Coolers are available at retailers nationwide including Amazon, REI, Sportsman's Warehouse and online at