Color plays an essential role in brand strategy and recognition and is an intrinsic part of any brand’s “personality.” It tells consumers what a brand stands for, what people can expect from it and can become one of the most recognizable aspects of any brand’s identity.
While creative labeling through colors, shapes, decorative foil or unique typography can help a brand pop off a shelf, they can also help communicate a brand’s story as it works to capture a consumer’s attention.
When it comes to packaging, the one marketplace constant is that the needs and demands of brands, retailers, printers and consumers are always changing. As market trends evolve, ink manufacturers must be nimble and quickly develop solutions that meet those demands.
Plastics Plus Digital has installed an HP Indigo 20000 at its Parsippany, N.J. location. The company now offers customizable digital printing of flexible packaging along with lamination and pouch making services.
Bison Bag, a full-service flexible packaging converter based in Lockport, NY, has placed an order for a 10 color Windmoeller & Hoelscher Miraflex II M press. This will be Bison Bag’s fourth flexographic press and its first from W&H.
Printing is often thought of as a mature industry. However, innovations in print—especially in the area of inks for package printing—show that there is a bright and colorful future for this developing technology.
Xeikon announces its digital printing solution for pouches, developed for consumer goods markets – food, beverage, chemical and pharmaceutical industries. The digital process for printing on pouches responds to current trends, such as significant numbers of SKUs, shorter lead times, and the rising popularity of pouches.
Changeover process minimizes start-up waste and reduces downtime.
May 9, 2019
Quick changes are the core business of Wesselink Drukwerk, a high-quality Dutch packaging printer working in the food and non-food sectors. Despite specializing in flexible packaging, the company chose the offset route from the outset and still considers this as the key to its continued success.
Among the articles in the September 2019 issue of Flexible Packaging Magazine, read about the latest in personalized packaging trends, find out about the latest in flexible packaging technology, read the latest Roundtable on web guiding and tension control, and much more!