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Robert O’Boyle is a senior key account manager of sustainable products at Sun Chemical. O’Boyle has been in the industry for 40 years and has been active in helping brand owners meet their sustainability goals. Bob can be reached at 708-236-3798 or at naimarketing@sunchemical.com. For more information on bio-renewable inks, visit www.sunchemical.com/natural.
Many prominent consumer packaged goods (CPG) companies have set ambitious sustainability objectives, like targeting a supply of high levels of recyclable or reusable packaging as soon as 2025, while reducing the use of plastics.
In a world where sustainability is a top priority, brand owners in every industry are positioning their brands as environmentally friendly. From food production to packaging, even price may be taking a back seat to sustainability when it comes to consumer demands.
