The Ore-Ida unit of Heinz has come up with a significant advance on the steam-in-bag concept. Steam n’ Mash is frozen potato cubes that the consumer heats and softens by microwaving them inside their pouch, then mashes to the desired consistency.
The stand-up pouch, converted by Alcan Packaging, is made from laminated film, reverse printed in 10-color flexo, with in-register laser venting to release steam at the proper rate. Flavors for the seven-serving bag include Cut Russet, Garlic Seasoned, Three Cheese and Sweet Potatoes.
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