Packaging, even flexible
packaging, must be responsive to trends in social and cultural circles. To
that end, brand owners have made it a priority to work with designers and
packaging manufacturers to develop packaging that reflects the trends
within the marketplace.
This issue marks the return of our popular Branding
Report, where we sample a story from our sister publication - Brand
Packaging - to give our readers a taste of what issues are at
forefront of brand owners’ minds. On page 6 we see how brand owners
are embracing trends and incorporating them into the packaging of their
products, creating a certain synergy for consumers.
Also, page 31 features the debut of a new section of Flexible
Packaging , something we call Web Snapshots. Here we briefly describe the
contents of an industry website, explaining what you might find there and
including a screen shot of the homepage. This glimpse at a company’s
online presence should provide a starting point for your flexible
packaging-related web browsing.
Green
Next month, Flexible Packaging magazine will
turn a shade of green, as we focus on environmentally friendly
technologies, initiatives and sustainable packaging in our Annual Green
Issue.
Our cover story will focus on Ampac Flexibles, with a
glimpse at its environmentally responsible projects. The rest of the issue
will highlight sustainable packaging and labeling, printing advances and
green packaging initiatives across the various markets within the flexible
packaging industry.
And don’t miss our extended preview of the Drupa
2008 show in the April issue. That massive event only comes around every
four years, and we’re likely to find a number of new products and
technologies making their debuts in Düsseldorf, Germany come June.