By 2055, over half of the German population will be aged 65 or over. This aging population will result in demand for easy-to-use, easy-to-handle packaging, with clearer and bolder labeling.
An older population will see an increase in the number of smaller households and manufacturers will need to focus on smaller packaging in order to reduce waste and conserve space. With this in mind, Nestlé has introduced a space-saving cup-shaped flexible pouch for its instant soups, which offers convenience for on-the-go consumption, as well as a storage solution.
Overall growth will be moderately strong over the next five years
The German Packaging industry will grow at an annual rate of 1.05 percent (by volume in million units) up to 2017. The need for lightweight, protective packaging in the food and personal care sectors will push rigid plastics to display the highest value growth of the sector over the next five years, at an annual rate of 1.88 percent.
Generally heavier and more fragile glass will decline at an annual rate of -0.36 percent for the same period.