It comes once a year: A time of reflection, and for being thankful for what we have. It’s almost obligatory to give thanks and count your blessings in November. But it is my true and firm belief that we need to be thankful all of the time, not just at Thanksgiving.

This year especially, I am thankful for all that I have experienced (both the good and the bad), all that I have earned, and all that I have been given. Not a day passes that I don’t stop and say to myself, “Boy oh boy, Erin, you are one lucky person!” The trials and tribulations that I’ve experienced help to shape who I am and help prepare me for the next hardship I will inevitably face. In the same manner, the good that comes my way helps me to be more grateful.     

Thankfulness comes in many forms, and in the business world, it could be seen in a company’s customers. Think about that reciprocal relationship that you have with your customers: They need something; you have that something they need; you fulfill their needs; and they accomplish what they needed. They are thankful for your services/products; you are thankful for their patronage.

This customer-company relationship is a beautiful thing. And if you’re really good at what you do, they’ll return. More win-win. This is such a common sense thing, but it’s one that I think truly gets lost on some. Without your customers, what is your company? Please think about that the next time you’re dealing with an unruly customer who just seems to not be pleased. All you can do is your best, remind yourself that you’re thankful they are a customer, and try to hear them out.  

Do you do that – do you count your blessings on a regular basis? If you don’t, you should. It’s a wonderful thing.