As environmental awareness reaches new heights and the world’s population continues to rise, the issue of providing fully sustainable products, from ingredients to packaging, is set to grow, in both importance and complexity, over the next decade.
It is with these considerations in mind that Vitafoods Europe 2019 has developed its agenda, showcasing the latest developments in sustainable packaging, and industry innovations in delivery systems and product packaging for dietary supplements. The dedicated Packaging Zone, in association with Innova Marketing Insights, will enable visitors to better understand the progress being made and the alternative solutions that can help businesses achieve their sustainability goals.
The three-day event, which is expected to attract 22,000 visitors and will play host to over 1,200 leading global suppliers, has also added to its portfolio and introduced a range of new features, including a Sustainability Square. This will present the latest consumer and market insights from across the industry, allowing visitors to make informed and future-focused buying decisions.
The Vitafoods Education Programme will also return this year with a new flexible structure, giving delegates the chance to attend specific sessions, individual days or the full three-day agenda. Running throughout the event the programme will have 11 summits and host over 50 industry and business experts, to discuss and debate breakout trends and the industry’s latest studies. For example, Michel Horn, chair, European Federation of Associations of Health Product Manufacturers (EHPM) will chair a panel on Working with Contract Manufacturers. This will include a talk by Cory Carter, founder/ CEO, Carter Regulatory Group on overcoming quality hurdles when working with contract manufacturers and co-packers.
Chris Lee, Managing Director, Global Health and Nutrition Network, Europe, at Informa Exhibitions, said: “Sustainability is a crucial influencer in the purchasing decision making process for consumers who are becoming more health and environmentally-conscious. This and the heavily reported backlash over plastic in recent years, has led us to identify the sustainability of products as a key concern and opportunity for the entire food supply chain.
“Our goal with Vitafoods Europe 2019 is to bring the community together and open the discussion about the challenges and opportunities ahead. This way we hope to encourage collaboration and affect the move towards true circularity.”
Additionally, to give visitors the opportunity to network in a more relaxed setting, supplementary events are taking place across the three days, including the Community Breakfast, Diversity & Inclusion Roundtable, Nutrition Capital Network’s sixth annual European Investor Meeting, Good Manufacturing Practices (GMP) Training by EAS Consulting Group, NutraIngredients Awards, 5K Run and Yoga Wellness sessions.