Private Brands: Staking Claim and Building Consumer Loyalty
With increasing innovation and presence of private brands in nearly all grocery categories over the last year, private brands are winning the hearts and minds of consumers. Purchased by the great majority of U.S. households, private brands have become indispensable to the strategies of grocery retail organizations.
With back to back growth in 2017 and 2018, private brands are poised to expand across all channels of food retail and build strong loyalty among consumers. Join us to explore the key imperatives for success in your programs to gain the competitive advantage.