The Highest Achievement Award is evaluated by the judges as possessing overall packaging excellence, significant attributes in all the award categories, and contributing most to the advancement of the industry.
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Wells Frozen "Bunny Snacks" Box Pouch, 6-Treats
Awards: Highest Achievement Award
Gold Award – Packaging Excellence
Gold Award – Sustainability
Silver Award – Expanding the Use of Flexible Packaging
Silver Award – Printing and Shelf Impact
Manufacturer: Plastic Packaging Technologies, LLC
When Wells wanted to break from the "Sea-of-Sameness" in the frozen treats section, they turned to flexible packaging for innovation. Having recently converted their regular ice cream products to clear plastic tubs, Wells launched four flavors of "Bunny Snacks" in carton-like "Box Pouches." This pouch format provided vibrant graphics to coordinate in the typical display while providing clear windows to see the tasty treats, along with a unique closure system for resealing.