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Articles will range from Color Management, Digital Printing and Innovation, to Productivity, Shelf Appeal and issues pertaining to Sustainability and Compliance.
The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.
Primera Technology, Inc., a leading manufacturer of specialty color printers recently announced its new LX610 Color Label Printer/Cutter. The desktop color label printer combines high-resolution color label printing with digital die cutting.
The power of color is well known, and brand owners use color to engage with customers in many ways. Indeed, research shows that up to 85 per cent of customers’ first impression is based on color alone, and color increases brand recognition by up to 80 percent.
Bison Bag, a full-service flexible packaging converter based in Lockport, NY, has placed an order for a 10 color Windmoeller & Hoelscher Miraflex II M press. This will be Bison Bag’s fourth flexographic press and its first from W&H.