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I just opened my new subscription box of Billie razors and found a surprise inside. Let me backtrack. Billie is a subscription-based, direct-to-consumer brand focused on providing women with quality shaving supplies and body care products.
Skittles is giving up its signature rainbow by removing the iconic colorful branding to celebrate the LGBTQ+ community and highlight that only #OneRainbow matters. For the first time in the U.S., the brand is releasing limited-edition packs with a colorless package design and colorless candies inside.
Design agency Bulletproof has added a contemporary twist to the brand’s historic identity, reimagining classic elements. The refreshed Cadbury wordmark is a contemporary take on the signature of the company’s founder, John Cadbury.
During the last week of February, hand sanitizer sales in the U.S. were up by 300% compared to the same week a year earlier, according to market research from Nielsen.
Land O'Frost, the pre-sliced deli meats brand and a producer of specialty meats, announced new packaging design for its flagship premium meat product line. The revamp of Land O'Frost premium meat takes the brand from a design dating back to the product's debut.
Because flavor innovation is key for the continued success of Kit Kat, Flexible Packaging spoke with Mary Marette, senior manager, strategic design at Hershey about the new launch.
Karim Rashid’s first collaboration with Dentiste, the Korean oral care brand, is a travel toothpaste kit comprised of eight 40g tubes of toothpaste and a waterproof silicone pouch.
FrieslandCampina unveils new packaging as part of rebranding for Dutch Masterpiece cheese brand; new product labels feature eye-catching images and a full cheese profile at the front.
Frito-Lay is all smiles about its newest packaging promotion. The Lay’s chip brand is unveiling packaging with 31 inspiring stories across a variety of flavors and bag sizes, featuring the faces of “Everyday Smilers” who are making an impact in their local communities and beyond.
Parents lie to their kids. It is their secret weapon in parenting, especially when it comes to food. In fact, 63 percent of U.S. parents admit to telling instrumental lies to get their kids to clean up their plates.
