package design

Leading Edge

Skittles Gives Up Its Rainbow on Pride Packs to Celebrate LGBTQ

June 11, 2020

Skittles is giving up its signature rainbow by removing the iconic colorful branding to celebrate the LGBTQ+ community and highlight that only #OneRainbow matters. For the first time in the U.S., the brand is releasing limited-edition packs with a colorless package design and colorless candies inside.

Leading Edge

Cadbury Rebranding Inspired by History

May 13, 2020

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Design agency Bulletproof has added a contemporary twist to the brand’s historic identity, reimagining classic elements. The refreshed Cadbury wordmark is a contemporary take on the signature of the company’s founder, John Cadbury.

Flexible By Design: A Better Hand Sanitizer

Hand Sanitizer: The New Necessity

For EO Products, the importance of hygiene, health and wellbeing has been a priority from the start.

Kristin Joker

May 11, 2020

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During the last week of February, hand sanitizer sales in the U.S. were up by 300% compared to the same week a year earlier, according to market research from Nielsen.

Leading Edge

Land O’Frost Unveils Fresh Look for Premium Meat

April 7, 2020

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Land O'Frost, the pre-sliced deli meats brand and a producer of specialty meats, announced new packaging design for its flagship premium meat product line. The revamp of Land O'Frost premium meat takes the brand from a design dating back to the product's debut.

Flexible By Design: Limited Edition Candy

Kit Kat Celebrates New Birthday Cake Bar

Kristin Joker

April 2, 2020

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Because flavor innovation is key for the continued success of Kit Kat, Flexible Packaging spoke with Mary Marette, senior manager, strategic design at Hershey about the new launch.

Flexible By Design: Limited Edition Toothpaste

Designer Polishes Toothpaste Travel Kits

Kristin Joker

February 14, 2020

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Karim Rashid’s first collaboration with Dentiste, the Korean oral care brand, is a travel toothpaste kit comprised of eight 40g tubes of toothpaste and a waterproof silicone pouch.

Cheese Packs are Work of Art

February 10, 2020

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FrieslandCampina unveils new packaging as part of rebranding for Dutch Masterpiece cheese brand; new product labels feature eye-catching images and a full cheese profile at the front.

Cover Story: Promotional Packaging

Snack Maker's Smiling Pouches Highlight Charitable Individuals

John Kalkowski

September 4, 2019

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Frito-Lay is all smiles about its newest packaging promotion. The Lay’s chip brand is unveiling packaging with 31 inspiring stories across a variety of flavors and bag sizes, featuring the faces of “Everyday Smilers” who are making an impact in their local communities and beyond.

Kraft Pouch Disguises Salad Dressing for Kids

August 8, 2019

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Parents lie to their kids. It is their secret weapon in parenting, especially when it comes to food. In fact, 63 percent of U.S. parents admit to telling instrumental lies to get their kids to clean up their plates.

FPA 2017 Innovation Showcase- Submitted Entries

FPA Update

FPA 2019 Flexible Packaging Innovation Showcase

The Flexible Packaging Association presents the submitted entries for its annual Flexible Packaging Achievement Awards

February 11, 2019

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FPA is pleased to present all the entries of the competition in this 2019 Flexible Packaging Innovation Showcase. The entries are presented in alphabetical order by package name. Award recipients will be announced on Wednesday, March 6, 2019, during the FPA 2019 Welcome Dinner & Flexible Packaging Achievement Awards Ceremony.