Color plays an essential role in brand strategy and recognition and is an intrinsic part of any brand’s “personality.” It tells consumers what a brand stands for, what people can expect from it and can become one of the most recognizable aspects of any brand’s identity.

Printing is often thought of as a mature industry. However, innovations in print—especially in the area of inks for package printing—show that there is a bright and colorful future for this developing technology.

Throughout the remainder of 2018, Sun Chemical will celebrate its 200th anniversary.

Flint Group (Booth 519) will showcase everything from printing plates to sleeves and inks at the 2018 FTA InfoFlex from May 8-9 in Indianapolis. 

Flexible Packaging recently caught up with Jeremy Teachman, Sun Chemical’s field marketing manager, for a discussion on what constitutes a sustainable ink, the company’s latest innovations and more.

Sun Chemical has introduced a new digitally printed packaging solution for the label, narrow web and packaging markets, SunEvo Digital Coatings. 

The companion piece features 10 printed sample pages utilizing Sun Chemical’s UV inks and coatings, and combines it with Sappi’s high-quality coated printing paper.

Company officials say customers will benefit from the synergies between both companies.

In today’s eco-conscious society, businesses and consumers alike strongly care about products that are manufactured using sustainable practices. Brands, suppliers, retailers, printers and consumers all want to claim that they are green and doing their part to take care of the planet.