While smart packaging is generating significant buzz in the packaging industry, there are a couple of big factors that are holding back the technology from mainstream adoption.

Smart packaging — a new innovation that marries traditional packaging with modern, Internet-enabled technology — is already making its way to store shelves, and it offers unique value for brands and consumers alike.

Thinfilm has announced a partnership with Constantia Flexibles as part of a collaboration to deliver pressure-sensitive labels utilizing Thinfilm’s NFC OpenSense technology to leading brands within the beverages industries for consumer engagement and mobile marketing applications.

The development and gradual commercialization of NFC-enabled (Near Field Communication) products show how companies such as Thin Film Electronics (Thinfilm) are pushing the integration of electronic intelligence into everyday products, like packaging labels.