How brands will use labels to differentiate themselves.

Thinfilm has announced a partnership with Constantia Flexibles as part of a collaboration to deliver pressure-sensitive labels utilizing Thinfilm’s NFC OpenSense technology to leading brands within the beverages industries for consumer engagement and mobile marketing applications.

Earlier this year, Mary Greenwood — the director of new technology and business development, materials group, Avery Dennison — had to purchase a new washing machine for her home.