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Thinfilm has announced a partnership with Constantia Flexibles as part of a collaboration to deliver pressure-sensitive labels utilizing Thinfilm’s NFC OpenSense technology to leading brands within the beverages industries for consumer engagement and mobile marketing applications.
Smart labels are classified as anything beyond traditional print methods that can be used to add to a product’s functionality. Such technology is becoming cheaper and smaller, making them more viable.
Earlier this year, Mary Greenwood — the director of new technology and business development, materials group, Avery Dennison — had to purchase a new washing machine for her home.
