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Sustainability continues to be a priority inside the packaging industry and consumers continue to have a voice in driving it. Gravitating toward products at retail that align with what’s important to them, consumers are embracing a gradual shift into a circular economy.
Enjoying extensive applicability in security, inventory management, mobile payment and marketing & advertisement, QR code labels will reportedly continue to gain higher traction owing to high storage capability for text, URLs, webpages and contact information.
Counterfeit products are nothing new, but with today’s market, vulnerabilities and widespread supply chain disruptions pose a greater threat than ever before. The good news is there are options for serialization and track and trace can help brands to protect their business from illicit trade.
92% of CPG brands place QR codes on their product packing, with 20% of CPG brands using them to direct consumers to sustainability information about the product.