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Avery Dennison's DirectLink NFC-enabled labels allow access to more product information with just a swipe of a smartphone
Labeling: Active & Intelligent Labels

Smart Labels – The Next Big Thing in Packaging?

Smart labels are classified as anything beyond traditional print methods that can be used to add to a product’s functionality. Such technology is becoming cheaper and smaller, making them more viable.
Eric
Eric Fish
January 11, 2016
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Earlier this year, Mary Greenwood — the director of new technology and business development, materials group, Avery Dennison — had to purchase a new washing machine for her home.


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