92% of CPG brands place QR codes on their product packing, with 20% of CPG brands using them to direct consumers to sustainability information about the product. 

Growing consumer emphasis on sustainable purchases are key to making flexible materials mainstream as primary packaging.

Technology exists which can make product packaging and labeling more accessible and inclusive. Brands and retailers are exploring how technology can support the physical shopping experience through mobile applications with audio readers or QR codes linked to audio descriptions, amongst others. 

Film and new paper substrates will increasingly replace calendared and coated kraft grades.  

Labels with metallic finishes maintain NFC communication performance to bring new value to high-end products requiring superior design.

The service combines QR code scanning and holograms on labels to prevent counterfeiting and grey market diversion. 

Stacy’s Pita Chips is using the bags to help consumers find and support nearby female-founded businesses.

New report from Meticulous Market Research also includes pre- and post-COVID-19 analysis.

The solution aims to broaden company messages by connecting on-pack activation with new menu.