Counterfeit products are nothing new, but with today’s market, vulnerabilities and widespread supply chain disruptions pose a greater threat than ever before. The good news is there are options for serialization and track and trace can help brands to protect their business from illicit trade.

Atlantic Zeiser will show how innovative inline DoD printing technology creates more efficiency, flexibility and security.

The service combines QR code scanning and holograms on labels to prevent counterfeiting and grey market diversion. 

Constantia Flexibles will present at PACK EXPO packaging solutions focusing on four innovation pillars: Sustainability, Performance Packaging, Interactive Packaging and Brand Protection. 

Sun Chemical will be in inside Hall 7a at Booth No. C06 in Dusseldorf, Germany.

The global economic impact of counterfeit goods has reached an estimate of $1.7 trillion, according to the International Chamber of Commerce, so if you have a brand or product on the market, you’re going to want to protect it.

In today’s world, any company that has an established brand needs to protect it.