The center is reportedly the first of its kind to bring the industry's innovation providers together in one place.

The Flexo Xperience Center is a partnership between MacDermid and SOMA and an expansion of its initial plans to install a SOMA Optima2 printing press at MacDermid’s facility in Atlanta, GA, U.S.

The initiative aims to demonstrate digital watermarking technologies to accelerate the circular plastic economy.

Adam Kellogg’ has been appointment to senior account manager for Upper Midwest, USA.

Schimmack joins Macdermid with 17 years of experience in the graphics supply chain.

He has been promoted to sales director EMEA.

The event aims to advance the knowledge base of the flexographic industry.