The new platform creates serialized, trackable packaging while allowing brands to engage customers.

MyKirei is a Japanese personal care brand with a collection of products inspired by the Japanese philosophy of Kirei. Flexible Packaging spoke to Yoshinori Inagawa, general manager of packaging technology research, global R&D of Kao Corporation about the packaging for MyKirei.

Because flavor innovation is key for the continued success of Kit Kat, Flexible Packaging spoke with Mary Marette, senior manager, strategic design at Hershey about the new launch.

When Frito-Lay sought to introduce a brand of better-for-you snacks, it identified a group of ultimate influencers to inform its strategy. These influencers were critical to the process from beginning to end and provided direction across the brand’s ecosystem.

Land O’Frost, one of the nation’s best-selling brands of pre-sliced deli meats announces a new package design for its flagship roduct line, aimed at capturing the attention and appetite of today’s consumers.

Karim Rashid’s first collaboration with Dentiste, the Korean oral care brand, is a travel toothpaste kit comprised of eight 40g tubes of toothpaste and a waterproof silicone pouch.

Competitive dynamics are shifting as more retailers and manufacturers fully commit to supporting owned brands, brand strategist tells analysts at investment conference.