Items Tagged with 'Branding'

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Flow-wrap Machinery
Upscale Packaging

Modern Meets Rustic for Elevation Charcuterie

Elevation Charcuterie is in full-blown expansion mode as the company keeps adding new varieties to its product line of rustic salami, Mole Salami and Calabrese Salami, to name just a few. Due to this growth, the company decided to move to die-cut rollstock and flow wrapping machines to optimize packaging production and reduce costs.
Grant Gerke
March 8, 2022
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Consumer packaged goods and brand owners keep increasing investments into packaging materials, equipment and operations as markets rebound from the pandemic and accelerate towards a new normal; many food producers were already accelerating stock keeping units before the pandemic.
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MyKirei by KAO Air in Film technology.
Flexible Focus: Personal Care

The Whole Package: MyKirei by KAO Personal Care Brand

In April 2020, Kao began sales of MyKirei, a brand that embodies the Kirei Lifestyle, in the United States through its subsidiary Kao USA.
June 11, 2020
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MyKirei is a Japanese personal care brand with a collection of products inspired by the Japanese philosophy of Kirei. Flexible Packaging spoke to Yoshinori Inagawa, general manager of packaging technology research, global R&D of Kao Corporation about the packaging for MyKirei.


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