Branding | Flexible Packaging

Items Tagged with 'Branding'

ARTICLES

Upscale Packaging

Modern Meets Rustic for Elevation Charcuterie

Elevation Charcuterie is in full-blown expansion mode as the company keeps adding new varieties to its product line of rustic salami, Mole Salami and Calabrese Salami, to name just a few. Due to this growth, the company decided to move to die-cut rollstock and flow wrapping machines to optimize packaging production and reduce costs.

Grant Gerke

March 8, 2022

No Comments

Consumer packaged goods and brand owners keep increasing investments into packaging materials, equipment and operations as markets rebound from the pandemic and accelerate towards a new normal; many food producers were already accelerating stock keeping units before the pandemic.

Markem-Imaje Introduces the 5940 G, Touch Dry High-Resolution Inkjet Coder

January 25, 2022

No Comments

Applicable for corrugated cases and trays of fresh produce, beverages, meats, confection and many other foods.

Skin Therapy Range Receives a Facelift

June 29, 2021

No Comments

Design and branding agency Free the Birds created a new brand and packaging identity for everyday skincare products from Kin.

How Laser Marking Is Affecting and Improving Food and Beverage Packaging

William J. Madl

June 24, 2021

No Comments

Laser marking can provide new options for the look of packaging, along with altering how some products can be supplied and traced.

5 Design Tips to Win Customers and Prospects

Katie Lundin

March 8, 2021

No Comments

Customer reassurance puts them at ease, wins trust and drives purchases.

SuckerPunch Gourmet Unveils New Logo and Packaging

January 7, 2021

No Comments

The premium pickle brand aims to spice things up in 2021 with a new look.

ePacConnect Announced by ePac Flexible Packaging

October 22, 2020

No Comments

The new platform creates serialized, trackable packaging while allowing brands to engage customers.

Technology: Inks

Can Your Brand Pass the “First Moment of Truth” Test?

How color quality plays a significant role in consumer preference.

Cindy Cooperman

August 20, 2020

No Comments

The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.

How to Get Proper Compliance with Labeling

Ensure Compliance with Proper Labeling

Susan Ritter

July 6, 2020

No Comments

Brand owners need to ensure their labeling process complies with all applicable regulations and meets a high bar for quality to ensure reliable labeling throughout the lifecycle of the product.

Flexible Focus: Personal Care

The Whole Package: MyKirei by KAO Personal Care Brand

In April 2020, Kao began sales of MyKirei, a brand that embodies the Kirei Lifestyle, in the United States through its subsidiary Kao USA.

June 11, 2020

One Comment

MyKirei is a Japanese personal care brand with a collection of products inspired by the Japanese philosophy of Kirei. Flexible Packaging spoke to Yoshinori Inagawa, general manager of packaging technology research, global R&D of Kao Corporation about the packaging for MyKirei.