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This partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a solution in the automation of brand protection and traceability.
Procter & Gamble uses a digital watermarking solution from Digimarc that allows a flexographic printed label to host internal data while also providing a marketing message on the Dawn Ultra line of liquid soap bottles.
So many manufacturers are moving quickly to transition their operations and workforce to digital technology — such as sensors, data, enterprise software — and find efficiencies with the same workforce.
A GS1 US research study revealed that 82% of retailers and 92% of brand owners support transitioning from the universal product code to a data-rich two-dimensional barcode, digital watermark and/or RFID within five years.