This partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a solution in the automation of brand protection and traceability.

The BCL 200i bar code reader supports guided container and tray identification.

The company says that secure barcode label printing from anywhere in the world reduces cost, eliminates manual processes and increases accuracy.

A GS1 US research study revealed that 82% of retailers and 92% of brand owners support transitioning from the universal product code to a data-rich two-dimensional barcode, digital watermark and/or RFID within five years.