The new packaging pays tribute to the brand's 115-year-old heritage. 

Jackson's sources only non-GMO heirloom sweet potatoes directly from farmers.

Technology exists which can make product packaging and labeling more accessible and inclusive. Brands and retailers are exploring how technology can support the physical shopping experience through mobile applications with audio readers or QR codes linked to audio descriptions, amongst others. 

The new logo and packaging reflect the company’s commitment to homegrown sweetness and sustainability.

Design and branding agency Free the Birds created a new brand and packaging identity for everyday skincare products from Kin.

Both the new Creamy Garlic Sauce and award-winning pesto are available in a new pouch. 

Changes include new seals on all products indicating Non-GMO Project verification as well as a how-to-recycle logo.

The refresh includes includes a new visual identity, tagline, packaging and updated website.

The premium pickle brand aims to spice things up in 2021 with a new look.

With shops around the world wondering how to serve customers during the COVID-19 crisis, Breadblok, an organic bakery in Santa Monica, California, has worked with London design studio Charlie Smith Design to rapidly launch a new website following a revamped visual identity and packaging design.