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Looking ahead to 2022, digitalization will be the main driver for labels — converters will look for complete end-to-end digitalized solutions to optimize their production floor.
Victor Gomez, director of Industrial Label Products at Epson America, Inc., shares his thoughts on the supply chain and where label technology is headed.
As label technology continues to advance, CPGs need to understand how that impacts the supply chain in order to ensure the end label meets their, and their customers’, needs.
A Freedonia Group forecast from May expects the demand for printed labels to rise 3.2% per year through 2025. The organization found that “printed labels will benefit from the increased utilization of labels for advanced product promotion, which will drive the use of more appealing, 360-degree coverage and more complex, high-quality graphics.”
A continuous inkjet printer is an essential part of every production line on which it prints marks and codes. The variable data it prints, from product identification codes to expiration dates, is often required by strict regulations and, if unreadable or missing, can be a cause for recall of the product.