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Packaging is a primary focus for the growing cannabis-infused food and beverage industry, including products infused with health-focused non-psychoactive cannabidiol (CBD) — which have global appeal — and those infused with tetrahydrocannabinol (THC), which compete with beer, wine and spirits in the 11 U.S. states plus the District of Columbia, which have all rescinded cannabis prohibition for adults.
CBD has emerged as a popular wellness product and can be found across many sectors of consumer products, but the FDA’s lack of clear mandates on CBD’s legal status has opened the door to unregulated actors who sell their products without appropriate safeguards and mislead consumers with inaccurate, inappropriate or even false claims.
As new products appear and the promise of a bigger marketplace looms, both product and the market play a part in determining the most effective package.
The two principle purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.
Over 200,000 full-time jobs and growing — that’s the impact cannabis is having on our economy. This data came from a study reported in Leafly, the largest cannabis website in the world. It names legal cannabis as “the greatest job creation machine in America."
