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In today’s consumer product supply chain, speed-to-market is at the top of the list for many brands. While speed is ultimately the result of many functions in synergy, packaging continues to be a critical aspect of delivery and the primary vehicle through which brands communicate their spirit, values, and quality to their customers.
The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs and deliver them quickly to shelf. The result is more products on shelf for users to choose from and more intense competition between brands.
Allows users to directly transfer CAD files for Bosch Rexroth’s modular aluminum profile system elements into popular CAD environments Autodesk Inventor and SOLIDWORKS from Dassault.
Market activity remains hot as Hybrid Software acquires software technology to accelerate packaging design and a new recycling facility for flexible packaging materials aims to be operational by 2023 in Minnesota.
One silver lining from the 2020 pandemic was how resilient businesses and workers became and how new forms of technology were adopted to keep operations running. For example, online conference calls allowed for business continuity, and now companies have adopted these hybrid approaches to business, including brands and printers.
The “Do More with Less” program reportedly helps to reduce lead time, minimize the amount of material waste and keep ink/toner consumption and operator efforts to a minimum.
This partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a solution in the automation of brand protection and traceability.