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Ferrero has a revamped look with a new logo for its popular Crunch chocolate bar. The blue and red wrapper everyone knows and loves will still stand true”, but is now completed with a modernized look to visually depict its 100% real milk chocolate and crisped rice ingredients.
STARBURST's All Pink pack will move from a limited-edition product to a permanent, national, everyday offering in stores nationwide. To celebrate, the brand created limited-edition STARBURST All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a Pink STARBURST.
Skittles is giving up its signature rainbow by removing the iconic colorful branding to celebrate the LGBTQ+ community and highlight that only #OneRainbow matters. For the first time in the U.S., the brand is releasing limited-edition packs with a colorless package design and colorless candies inside.
Design agency Bulletproof has added a contemporary twist to the brand’s historic identity, reimagining classic elements. The refreshed Cadbury wordmark is a contemporary take on the signature of the company’s founder, John Cadbury.
Because flavor innovation is key for the continued success of Kit Kat, Flexible Packaging spoke with Mary Marette, senior manager, strategic design at Hershey about the new launch.
Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.
