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In today’s consumer product supply chain, speed-to-market is at the top of the list for many brands. While speed is ultimately the result of many functions in synergy, packaging continues to be a critical aspect of delivery and the primary vehicle through which brands communicate their spirit, values, and quality to their customers.
The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs and deliver them quickly to shelf. The result is more products on shelf for users to choose from and more intense competition between brands.
Articles will range from Color Management, Digital Printing and Innovation, to Productivity, Shelf Appeal and issues pertaining to Sustainability and Compliance.
The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.
Primera Technology, Inc., a leading manufacturer of specialty color printers recently announced its new LX610 Color Label Printer/Cutter. The desktop color label printer combines high-resolution color label printing with digital die cutting.