Brand owners adamantly want harmonization of brand colors across all substrates, applications and geographies to communicate their brand equity to consumers worldwide. Achieving those results, however, is a far more challenging task. Color inaccuracy and inconsistency can be a major cause of delays and bottlenecks in the printing process, and reprinting due to color variation can increase a printer’s cost for a job by 40 to 70 percent due to waste.

During this podcast, we will explore pressroom variables in the expanded color gamut printing process that could cause inconsistency in color and discuss strategies to help printers lock in on color targets to ensure brand color consistency.

Speaker: Jim Felsberg, Field Marketing Manager, Sun Chemical. In his 30-year career with Sun Chemical, Jim Felsberg has made significant scientific achievements in printing ink formulation, manufacturing and application and currently works as a field marketing manager. Based in Charlotte, North Carolina, Jim plays a key role in the development of new product launches for liquid inks.

Web Address: http://www.sunchemical.com/energy_curable

Mono-web coatings offer many benefits to enhance packaging and enable sustainability. Sun Chemical’s Rick Stokes joins us to discuss the latest developments of mono-web coatings for packaging.

Sponsored by Sun Chemical

Many printers are exploring ways to improve efficiency and reduce energy costs by switching from mercury lamps to LED curing lamps, but making the switch can come with many questions and misconceptions about LED.

Sponsored by Sun Chemical

Marcus Sheanshang, president and CEO of JBM Packaging, shares his company’s staffing successes through its Fair Chance program.

This audio version of Grant Gerke’s article appearing in the April 2022 issue of Flexible Packaging explores how new toothpaste packaging is pushing for more recycling support, as well as how mechanical recycling might see a resurgence in 2022.

Consumers are increasingly demanding sustainable products from the brands they support. In this podcast, Sun Chemical’s Rick Stokes will discuss the company’s growing coatings and adhesives portfolio, and how products within the portfolio support brand owners’ sustainability initiatives in three key areas: compostability, recyclability and bio-renewability.

Sponsored by Sun Chemical