Product Details
Author : Howard R. Moskowitz, PhD, Michele Reisner, John Benedict Lawlor, Rosires Deliza
ISBN : 978-0-8138-1222-9
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.
Hardcover
280 pages
September 2009
Part I Methods, materials, mind-sets
Chapter 01 A practitioner’s guide to research or – what you should know
Chapter 02 Consumer packaging: Important functionally, but not attitudinally
Chapter 03 Starting at the beginning: Experimenting to discover what shape ‘wins’
Chapter 04 Patterns in packages: Learning from many packages and many attributes
Chapter 05 A gentle introduction to the world of systematics
Chapter 06 Identify what works by letting the competition do the work
Chapter 07 Psychophysics and the issue of price/value
Part II Ideas and inspirations
Chapter 08 Idea factories: Where do packaging (and other) ideas come from?
Chapter 09 Defining the new package: Specifying the package at the concept level
Chapter 10 What should my package say?
Chapter 11 What concepts tell us versus what packages tell us for the same product – Case history – Pretzels
Chapter 12 ‘Closing in on the container’
Chapter 13 Action & reality: Using video for the package experience
Part III Health and hope
Chapter 14 Do labels make a difference?
Chapter 15 Understanding Nutrition Labeling Case study – ice cream
Chapter 16 Healthy pasta: Nutritional labeling & the role of messages
Part IV Emotions and experience
Chapter 17 Emotions and package design - coffee
Chapter 18 Beyond the stimulus to the ‘experience’
Chapter 19 Homo economicus rears its head
Chapter 20 Which should I choose – Packages on the shelf
Part V Temptations of technology
Chapter 21 Response time
Chapter 22 Combining eye tracking with experimental design
Chapter 23 Taking stock