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Creating Value Through Packaging: Unlocking a New Business and Management Strategy

$84.95
Books

Product Details

  • Practical packaging techniques within the bigger business picture
  • Strategies linking packaging to company growth
  • For packaging industry decision makers: executives, managers, designers and developers

This book fills a deep need in the packaging industry—a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging’s value-adding roles in creating successful products and enhancing the experience of customers—B2B as well as consumers. But the book’s practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make. The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales. (paperback)

 

Table of Contents:

1. Five seconds that signal your future
2. Looking inside the consumer’s brain
3. Opportunity in a perfect retail storm
4. Answers are in the value web and teamwork
5. Design: A soul issue that has to be holistic
6. Know that green is normal
7. Global growth is for the taking, with caution
8. It’s a risky world out there
9. Strategic thinking and innovation: packaging’s pivot points

References and added resources, including the following selected short articles:

A. The packaging value formula in practice
B. The scope of packaging: research, intellectual property, lifecycle development, program management, quality assurance, analytics
C. Assessing costs for contract packaging (table, checklist)
D. The packaging design brief in detail (checklist)
E. e-Bay’s sustainable packaging experience
F. Risk assessment tool
G. Anti-fraud techniques