This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • News
    • News
    • Food Safety
    • Q&A
    • Technology
  • Magazine
    • Current Issue
    • Digital Editions
    • Archives
    • FP Buyer's Guide
  • Products
    • New Packages
    • Hot Products
  • Supply Chain
    • Extrusion Equipment
    • Slitting & Rewinding
    • Web Guiding & Tension Control
    • Converting
    • Films / Substrates
    • Bag / Pouch Making
    • Labeling & Narrow Web
    • Coating & Laminating
    • Printing
    • Inks / Color Management
  • Special Features
    • FPA Awards
    • Top 25 Converters
    • FPA Update
    • Executive Forecast
    • State of the Industry
    • People in Packaging Submissions
  • Top 25
  • Multimedia
    • Podcasts
      • Packaging Perspectives Podcast
    • Videos
    • Webinars
  • Events
    • Global Pouch Forum
    • Converters Expo
    • Converters Expo South
    • Industry Calendar
  • More
    • eNewsletter Archives
    • Packaging Group
    • Classifieds
    • Market Research
    • Custom Content & Marketing Services
    • Store
    • White Papers
  • Contact
    • Advertise
  • Subscribe
    • Digital Edition Subscription
    • eNewsletter
    • Online Registration
    • Customer Service
Home » Store » Books » Beloved and Dominant Brands...
BADB_Front_EPub.jpg

Beloved and Dominant Brands...

$19.95
Books

Product Details

  • Beloved and Dominant: The Brand Ecosystem that drives better-for-you brands from one of many to category prominence is a tactical marketing guide to use your brand as a competitive differentiator to move from one-of-many to category prominence. Each chapter dives into strategies and tactics to move your marketing from mere execution-based thinking to brand ecosystem thinking. Each chapter included tactics to demonstrate the strategy in action, evidenced by case studies and ends with a series of questions designed to force introspection – that will help you discover how to take you, your marketing, and your brand to category prominence. The first chapters form a strong educational platform that shows you how important it is to inspire both followers and newcomers to your brand by moving your communication beyond mere features and benefits by using your brand’s educational platform to create stark raving fans. Once people are educated the next step is to navigate the everchanging landscape of public relations and public opinion. The strategies here move beyond getting respected, influential people to talk about your brands and products. Your brand needs to become unmistakably transparent and reliable, but benefits, value, and appeal aren’t enough. The next chapter discusses the importance of sharing your message in a way that broadcasts your brand’s bat signal to your tribe. People need to adore not just your product but what it stands for. Next, you need to be found. Packaging plays a big part beyond its Instagram-ability as it is often the first and only salesperson your product has. There is a science to standing out on the shelf and delivering the right information to make a consumer pick it up. Next comes your website. Gone are the days of website-as-brochure. Understanding why people visit your website is key to establishing the right mix of product information, brand ethos, and education about your products (and don’t forget your online shopping experience). Direct to consumer is not your mother’s direct mail. Today’s better-for-you audience has a strong opinion about the right way and the wrong way to connect with them directly. Social, today’s alleged cheap and easy marketing fix-it-all, becomes the master sword when everything else in the ecosystem has been considered. Once all these parts are in place you can communicate with your audience and enroll them at every turn. The conclusion covers how you can tap an engaged market through email. The beloved and dominant brand ecosystem will teach better-for-you consumers to crave your brand with their mind, body, and soul. Paperback 142 pages. Contains simple charts.

Flexible Packaging

2021 January

We kick off the New Year by asking industry executives to take a look back at the year that was and predict how it’ll affect 2021. No crystal balls here! Quality control in inspection systems and printing cylinders also takes a front seat this month. Plus, sustainability in cannabis packaging, a Q&A with Sealed Air and more!
View More Create Account
  • More
    • List Rental
    • New Packages
    • Want More?
    • Connect
    • Packaging Brands
    • Polls
    • Survey And Sample
    • Partners
    • Subscribe
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing