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The refreshed Single Serve and Pouch packages feature cheerful, vibrant colors and a prominent new flavor image that shows ingredients and the finished confections.
Quality Street, one of Nestlé's most popular confectionery brands in the UK and across the world is introducing recyclable FSC-certified paper packaging for its twist-wrapped sweets worldwide.
Despite the challenges often presented by flexible packaging in terms of consistent recycling channels, the format remains a preferred choice for brands, retailers and consumers alike.
Consumers continue to become more aware of single-use plastics, food waste and recycling, particularly with the rise of documentaries like Seaspiracy. This has led to many brands seeking new and innovative methods to meet consumer sustainability expectations and to capture market share.